With much of the country confined at home because of the coronavirus pandemic, Active Interest Media’s Marine Group is leveraging its robust digital engagement by producing virtual boat shows to connect boaters with dealers, manufacturers and other entities.
No one is better suited than AIM to bring boats digitally to anyone who is thinking about buying.
The Marine Group reports a 28 percent increase in engagement during the last year from the 1.5 million active boaters it reaches across its magazines, which include Anglers Journal, Outboard, PassageMaker, Power & Motoryacht, Sail, Soundings, Soundings Trade Only and Yachts International.
“AIM has been working to enhance our digital capabilities for several years now, and those capabilities have only been made more relevant by this pandemic, which is forcing business to the sidelines,” Marine Group president Gary DeSanctis said. “Having a way to digitally meet customers where they want to be — and where they have to be for at least the near future — is critical to our industry’s overall health.”
“We have an advantage because we know the marine space so thoroughly,” Eric Dallin, vice president of marketing innovation, added. “We live and breathe boating through our publications and websites, so it made sense to offer our services to the boating industry. We think our knowledge gives us a leg up over competitors from outside the industry.”
If there were any time in history that could help fuel interest in boating, it is now, DeSanctis said.
“Nautical distancing sounds like a great way to help stop the spread of the coronavirus,” he said. “A boat is a natural antidote to going stir crazy.”
For more information, contact Bob Bauer at firstname.lastname@example.org or (401) 935-4945.